Poultry News

Maintaining optimum carbon dioxide levels within poultry sheds is vital to bird health and performance, especially in young broiler chickens. Therefore, having the capability to monitor and identify inconsistencies throughout poultry houses, will allow producers to ensure target Carbon Dioxide levels can be achieved.

Relative humidity can significantly impact broiler performance, especially at the early brooding stage of the production cycle. Consequently, having the capability to monitor and identify inconsistencies throughout sheds, will allow producers to identify if optimum humidity is being achieved.

In its basic form, data analysis is the process of observing, refining and modelling data with the intention of discovering useful information to help inform conclusions and support decision-making, and this is exactly what is possible within the poultry industry.

Data collection is an important part of poultry production. But, without detailed, informed analysis and interpretation, producers are at risk of not using the information provided to its full potential to inform business decisions that help drive bird health, welfare and performance.

Where next for the poultry industry? The sector has made significant steps forward over the last few decades in response to margins continually getting squeezed and consumer expectation increasing. But, it’s time to make further advancements.

Despite UK poultry consumption continuing to rise with associated production up 2.2% compared to this time last year, it is one of the sectors that still needs greater investment in technology to aid supply chain visibility.

With COVID-19 and low pathogenic AI causing broiler farmers to rethink their approach to flock management, the benefit of being able to remotely monitor bird health, welfare and performance is fast becoming apparent.

Flock uniformity is becoming an increasingly important driver for farmers and processors alike. However, until now there has been no definitive way of measuring or benchmarking this.

The whole meat supply chain has a challenge to overcome, with continued environmental and sustainability pressures being placed at its door.

Monitoring broiler bird weight is critical to meeting processor requirements, but currently there is no way of accurately tracking this throughout a bird’s life.